Kamienica Konesera
Oficyna 58
2025
CLIENT: BUDOMAL360
INDUSTRY: DEWELOPERSKA
SCOOP OF WORK: BRAND IDENTITY, CREATIVE DIRECTION,
PRODUCT, WEBSITE, DIGITAL DESIGN
Select clients
Szadek Mill – a Polish brand with a tradition dating back to 1921, specializing in flour production. For generations, the company has been present in Polish homes, associated with naturalness, craftsmanship, and a sense of family warmth.
see website ->
Challenge
Our challenge was to refresh the packaging and visual identity of the well-known regional Szadkowska flour. The goal was to honor its heritage and ensure the design remained instantly recognizable to long-standing customers who have cherished the product for years, while giving it a renewed, classic look that feels warm, trustworthy, and true to tradition.
Solution
We created a refreshed brand identity – including a new logo and packaging line – that carefully preserves the authenticity and heritage of the brand. The design emphasizes simplicity, clarity, and timeless visual elements that evoke homeliness and the warmth of baking, while ensuring continuity with the original, familiar look of Szadek flour.
Brand Identity
The logo directly references the mill – the place where it all began. It symbolizes the heart of family heritage, the rhythm of work, and tradition passed from generation to generation. The accompanying claim, “Flour that connects generations,” reinforces this message, showing that Szadek Mill’s product is more than just flour – it is a symbol of shared history and everyday family life.
Website
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Website
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Brand Identity
The logo directly references the mill – the place where it all began. It symbolizes the heart of family heritage, the rhythm of work, and tradition passed from generation to generation. The accompanying claim, “Flour that connects generations,” reinforces this message, showing that Szadek Mill’s product is more than just flour – it is a symbol of shared history and everyday family life.
Results
The project gave Ikabud a modern and consistent identity that strengthened its position in the industry. The eBook became a flagship product that educates and inspires, while the new website, visuals, and social media direction built a unified and trustworthy brand presence. Today, Ikabud stands as a company that not only builds structures, but also builds trust and lasting relationships.
Our process combines strategic.
Our process combines strategic thinking and creative exploration, ensuring every project feels authentic and moves your brand forward.
dr Grzegorz Sobieraj
Doctor