MOYA

REBRANDING

We took on the challenge presented by MOYA—a rapidly growing network of gas stations in Poland. Our task was to rebrand their iconic product—the energy drink Moya ON Power. We aimed for the new graphic design of the product to attract customers' attention and stand out from the competition. The design focused on both the 500 ml and 250 ml cans.

In the creation process, we concentrated on using vibrant colors and dynamic lines that reflect the energy and stimulation the drink is meant to provide. We applied a minimalist yet bold graphic layout that helps maintain readability and ease of product identification on the shelf. This allowed us to incorporate bolder elements in the product's key visual.

It’s more than just packaging — it’s a promise of the energy that each can of Moya ON Power brings.

The key visual of our promotional campaign focuses on showcasing the MOYA ON Power product. The color scheme directly relates to the drink's packaging—vivid red and deep black create a contrast that captures the eye. We also incorporated lightning motifs that emphasize the message of energy and power that the energy drink conveys. Our marketing message centers on assuring customers that they will receive the same beloved taste of the drink, but in a new, improved version.