Key Visual should stand out from other visual elements. A unique style, color scheme or composition is key.
It should reflect the main themes, ideas and values associated with the campaign, product or event.
Key Visual should be easily understood by the target audience. It must convey information clearly and effectively.
Key Visual should be consistent with the overall image of the brand or campaign. The use of identical or similar graphic elements in different advertising materials builds a unified image.
Key Visual is a graphic representation of the key visual elements of an advertising campaign, product or event. It serves as the central visual element to communicate the core values, style or message of a brand, product or event.
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